Is Better Bedder Still In Business
Better Bedder, a Louisiana-based company founded by Nita Friloux Gassen and Judy Cannella Schott, gained national attention after their appearance on ABC’s Shark Tank” in 2020. Their product, the Better Bedder, is a patented bedding accessory designed to simplify the bed-making process by securing sheets in place without the need to lift the mattress. This innovation addresses common challenges faced by individuals with limited mobility, seniors, and those using adjustable beds. Since their television debut, Better Bedder has experienced significant growth and continues to operate successfully.
Post-Shark Tank Success
Following their appearance on “Shark Tank,” Better Bedder secured a deal with investor Lori Greiner, receiving $150,000 in exchange for an 18% equity stake. This partnership facilitated the company’s expansion into major retail outlets. As of 2022, Better Bedder products were available in over 3,000 Walmart stores nationwide. The company also planned to distribute through other retailers such as Target, Belk, and Kroger, aiming to reach a broader customer base. The surge in sales post-show contributed to Better Bedder’s projected $20 million in revenue for that year. The company’s success was attributed to its unique product, effective marketing strategies, and the support from Lori Greiner’s retail connections contentReference[oaicite0].
Current Operations and Product Availability
Better Bedder continues to operate as a family-owned business based in Mandeville, Louisiana. The company manufactures its products locally and offers them through its official website. The Better Bedder is available in various sizes, including Twin, Queen, King, and California King, as well as options for adjustable beds and RVs. Prices range from $39 to $79, depending on the model. The company emphasizes that its products are only sold through its website, cautioning customers about counterfeit versions available on other platforms contentReference[oaicite1].
Challenges and Strategic Decisions
Despite its success, Better Bedder faced challenges, particularly concerning counterfeit products. The company reported that numerous imitation products appeared on online marketplaces, often using the company’s images and descriptions. These counterfeit items not only misrepresented the brand but also affected customer satisfaction. In response, Better Bedder decided to discontinue selling on platforms like Amazon, citing issues with counterfeiters and high commission fees. By focusing on direct sales through its website, the company aims to maintain product integrity and provide better customer service contentReference[oaicite2].
Community Engagement and Future Plans
Beyond product sales, Better Bedder has engaged with the community by mentoring aspiring entrepreneurs. Founders Nita Gassen and Judy Schott have participated in events such as speaking engagements at Austin Peay State University, sharing their experiences and insights with students and budding business owners. Looking ahead, the company is exploring opportunities to expand its product line, including developing versions tailored for hotels, RVs, and Airbnb hosts. This diversification aims to cater to a broader range of customers and enhance the brand’s presence in various markets contentReference[oaicite3].
Better Bedder remains a thriving business, leveraging its innovative product, strategic partnerships, and direct-to-consumer sales model. The company’s commitment to quality, customer satisfaction, and community involvement positions it for continued success in the competitive bedding industry. While challenges such as counterfeit products have prompted strategic adjustments, Better Bedder’s proactive approach ensures its ongoing relevance and growth in the market.
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