Good Roots Kitchenware Private Limited

Good Roots Kitchenware Private Limited, operating under the brand name The Indus Valley, is a Chennai-based company dedicated to transforming Indian kitchens with healthy, chemical-free cookware. Founded in 2016 by Jagadeesh Kumar and Madhumitha Udayakumar, the company emerged from a personal experience involving a plastic cookware mishap in the oven, prompting the founders to seek safer alternatives. This led to the creation of The Indus Valley, a direct-to-consumer (D2C) brand specializing in natural cookware options free from harmful chemicals and plastics.

Company Overview

Incorporated as a private limited company on March 28, 2019, Good Roots Kitchenware is registered under the Corporate Identification Number (CIN) U74999TN2019PTC128346. The company is headquartered at

7th Floor, No. 232/1, KG 360 IT Business Park,
MGR Salai, North Veeranam Salai,
OMR Bypass Road, Perungudi,
Chennai – 600 096, Tamil Nadu, India

As of May 2025, the company has an authorized share capital of ₹7.5 million and a paid-up capital of ₹6.97 million. The directors overseeing operations are Vinayagamurthy Jagadeesh Kumar and Madhumitha Udayakumar.

Product Range and Offerings

The Indus Valley offers a diverse range of cookware designed to promote healthy cooking practices. Their product lineup includes

• Cast Iron CookwareKnown for excellent heat retention and even cooking.
• Clay PotsIdeal for slow cooking, preserving nutrients.
• Stainless Steel CookwareDurable and resistant to rust and corrosion.
• Wooden Kitchen ToolsSafe for non-stick cookware and eco-friendly.
• Cookware AccessoriesItems like trivets and cleaning brushes to complement their product range.

These products are available through The Indus Valley’s official website and select e-commerce platforms. The company’s commitment to quality and health-conscious cooking solutions has garnered a loyal customer base across India.

Business Model and Market Reach

Operating primarily as a D2C brand, Good Roots Kitchenware focuses on direct engagement with consumers through its online platform. This model allows the company to maintain control over brand messaging, customer experience, and product quality. Their e-commerce activities are concentrated within India, catering to a growing segment of health-conscious consumers seeking chemical-free cooking alternatives.

In 2024, the company reported e-commerce activity revenue, indicating a positive reception of their products in the market. Their focus on quality, sustainability, and health has positioned them as a notable player in the Indian cookware industry.

Commitment to Sustainability and Health

Good Roots Kitchenware’s mission extends beyond providing quality cookware; the company is deeply committed to promoting sustainable and healthy cooking practices. By offering products free from harmful chemicals and plastics, they aim to reduce the environmental impact associated with traditional cookware materials. Their emphasis on natural materials like cast iron, clay, and stainless steel reflects a dedication to both consumer health and environmental sustainability.

Good Roots Kitchenware Private Limited, through its brand The Indus Valley, is leading a movement towards healthier and more sustainable cooking practices in India. With a strong foundation rooted in personal experience and a commitment to quality, the company continues to innovate and provide consumers with safe, chemical-free cookware options. As the demand for health-conscious products grows, Good Roots Kitchenware is well-positioned to expand its reach and impact, contributing to the well-being of Indian households and the environment.